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Become a digital partner with Bristol Bears

Bristol Bears’ revolutionary rebrand in the summer of 2018 laid the platform for the  launch of an innovative and compelling social media strategy, combining humour, style and a unique brand voice to exquisite effect.

From spectacular player signing videos, including the blockbuster announcement of England and British & Irish Lions international, Kyle Sinckler - whose arrival video recorded more than 145,000 views on Twitter alone – to bespoke commercial partnership launches, the trailblazing Bears’ social media strategy and execution has fast become iconic, not only in the realms of rugby union, but in sports media across the globe.

Providing the perfect balance of humour, humility and behind the scenes access, the Bears vast range of digital content provides the ideal launching pad for an array of commercial, brand-focused campaign activations.

The Bears way

Bristol Bears commercial, media and communications departments work in partnership with clients to create bespoke and relevant campaigns, showcasing the brands and the significant impact of any partnership. All content is produced in- house by our expert staff, who work closely with clients to bring a brand, business or product to life in true Bears fashion.

All Bears social media content is engaging and drives consumer interest, thrusting the brand to the forefront of any theme and creatively activating the partnership with a range of concepts tailored to each of the club’s online platforms.

Our campaigns are measurable and forensically tracked, ensuring campaigns and activations tick all of the required boxes and make an unforgettable impression on both our supporters and your customers.

With the unique collaborative concept of the Bristol Sport group, our commercial team are able to use the collective power of the clubs to drive commercial return back to our partners.

The numbers

Twitter: 76k followers Facebook: 39,534 likes Instagram: 50.7k followers

Since the club’s rebrand, Bristol Bears have quickly carved out a niche reputation for original, humorous and striking social media announcements of new signings. The video example below, revealing the headline-grabbing signing of Semi Radradra, gained 1.1m Twitter impressions inside the first 24 hours, as well as 1.1k retweets.

On Instagram, Radradra’s announcement video attracted 22k profile visits and 868k impressions, showcasing the vast reach of the club’s channels and the power of original and innovative content. 

Bristol Bears Women

There is also a close working partnership with Bristol Bears Women, whose innovative style and voice is strongly aligned with the mens' setup.

The signing of Welsh star, Jasmine Joyce received more than 43,000 impressions on Twitter alone, as well as 1,300 views on Instagram.

Twitter Followers: 7,036
Instagram Followers: 4,011
Facebook Followers: 4,391

Jasmine Joyce signing
Twitter: 43k impressions and 3k + engagements
Instagram: 2.2k impressions and 1.3k views

How to get involved

Simply enter into our Bristol Sport competition and win the chance for a content campaign with Bristol Flyers basketball for your business.

The winner will receive a no obligation consultation with a member of our commercial team who will develop a bespoke package to support your needs and objectives.

Click here to find out more.


Latest News

Lam says Bears must level up for semi final

Lam says Bears must level up for semi final

Posted: Wednesday, September 23rd 2020

Press bitesize: Bordeaux-Bègles (h) - Challenge Cup semi final

Press bitesize: Bordeaux-Bègles (h) - Challenge Cup semi final

Posted: Wednesday, September 23rd 2020

Twinning: the Bristol - Bordeaux partnership

Twinning: the Bristol - Bordeaux partnership

Posted: Wednesday, September 23rd 2020

Focused Luatua eyeing maiden European final

Focused Luatua eyeing maiden European final

Posted: Tuesday, September 22nd 2020

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