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Bristol Sport TV - Meet the Boss - Shock Absorber
Tuesday, June 30th 2020
In our latest episode of Meet The Boss we are talking underwear!
We meet Heather Nogueira from Hanes Brands UK which includes the UK’s number one technical sports bra Shock Absorber - Bears Women's front of shirt sponsor and shirt sleeve sponsor of Bristol City Women.
Heather reflects on how ShockAbsorber has reacted to the coronavirus lockdown and the spike in demand from women for sports bras; the rise of women’s professional sport and the reasons for partnering with our women’s teams; plus Heather hints at the expansion of Hanes’ leisure wear clothing brand “Champion” and the opportunities within the Flyers basketball team.
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