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Thatchers Cider extend long-term partnership

The close relationship between Bristol Bears and Thatchers Cider remains stronger than ever as the club embarks on the 2021/22 campaign.

The Somerset cidermaker – who have been partners with the club since 2014 - sees their branding featuring on the back of the home and away jerseys for Bears men and women.

Thatchers Cider is the family-run cidermaker with its home at Myrtle Farm in Sandford. It has been making cider for four generations, and its knowledge and passion for apples is reflected in its ciders – authentic, full of flavour, and a distinct character that reflects Somerset cidermaking at its best. 

Group Head of Commercial Justine Kebby said: “Thatchers Cider are one of Bristol Sport’s most iconic relationships. They’re a long-term partner with genuine roots in the community and proud to support sport in the West Country. Our players, staff and supporters across the group love Thatchers products, so it’s a perfect match!”

Bears Chief Executive Mark Tainton said: “We have enjoyed our partnership with Thatchers Cider over many years – Martin and his family have always been big supporters of Bristol Bears and sport in the West Country.

“We are proud to be associated with such a successful local company and we look forward to working closely in partnership – across both our teams - in the new season.”

Martin Thatcher, fourth generation of the Thatcher family to make cider at Myrtle Farm says: “Bristol Bears and Bristol Bears Women are amazing sportspeople and role models. Combining fantastic rugby with seeing the name Thatchers appearing on the back of shirt is always an exciting moment.  We’re delighted to be renewing our contracts for the 21/22 season, and to continue playing our part in the match day experience at Ashton Gate.”   

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