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Umbro to become Official Technical Kit Partner

Umbro and Bristol Sport are delighted to confirm a new long-term partnership that will see the English sports brand become Bristol Bears’ Official Technical Kit Partner.

The Partnership between Umbro and Bristol Bears starts on the 1st July 2020, with the English sports brand providing match day kit, training kit and off field wear for the men’s, women’s and Academy teams.

The announcement follows the news that Umbro has become the Official Technical Kit Partner to England Rugby; supplying all match day and training kit, as well as off field wear.

Bristol Sport chairman and Bears director Jon Lansdown said: “We are very proud of the kits that Bristol Sport have produced, over the past six years. Since the Bears rebrand, the innovation shown in designing and creating the team’s jerseys has led to record sales.

“It was important for us to maintain that individual appeal, but also to push on to the next level, which is why the partnership with a globally recognisable brand like Umbro is a great fit.

“Umbro has been designing performance products for almost a century. Their expertise in logistics, resourcing and scale is going to be a huge asset in helping us to meet demand and to grow the Bears identity and vision.”

Sam Lucas, Head of Sponsorship at Umbro UK, added: We have stated our intention to credibly support rugby through our partnership with England Rugby. Joining forces with Bristol Bears; an exciting club, on a journey to great things, complements this on a domestic and regional level. At the same time, the partnership helps us to deepen our connection with the sport, its fans and the wider rugby community.

“The club’s rich history echoes our own. Over the years we have created elite level products and are looking forward to bringing this experience to bear through our relationship with the club.

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