Banner image

Video: Academies Learn From All Black Success

Bristol Sport invited best-selling author and business consultant James Kerr to host a one-day workshop at Ashton Gate during the Rugby World Cup.

The award-winning author of ‘Legacy:  Fifteen Lessons In Leadership’ spent five weeks with the New Zealand All Blacks to study the way one of the best in the world stay on top of their game. 

The day was all about learning how the culture and legacy of the All Blacks can be used to also create success in business.

He said: "In any environment that is continually successful there are always principles that are very valuable to look at from a cross cultural aspect."

Kerr added: “Rugby can learn from football, football can learn from the military, the military can learn from businesses and industries can learn from each other in many ways to create success.”

Both Bristol City and Bristol Rugby Academies came together for the event.

Bristol City’s U21 manager, Wade Elliott learnt a lot from the workshop: “For someone like me who is stepping into a new role, the experience is invaluable”

“I have learnt today the importance of realising that it's more than a game of football or rugby, it's about representing the whole city and over 100 years of history.”

Head Teacher of Sky College in Taunton, Richard Berry said: “I can relate the whole ethos of the book and the success of the All Blacks to my role as a leader at my school.”

Lansdown Club Members were also invited to the workshop and Ian Larthe de Langladure from Aspire Partnership was impressed: “Things like this haven’t previously been available in Bristol but I think Bristol Sport are bringing something new to the city which is really good.”

Related News

Varndell Nominated For Player Of The Month

Varndell Nominated For Player Of The Month

Posted: Tuesday, October 6th 2015

Video: Morgan Excited By World Cup Opportunity

Video: Morgan Excited By World Cup Opportunity

Posted: Tuesday, September 8th 2015

World Cup Review: Round Three

World Cup Review: Round Three

Posted: Monday, October 5th 2015

Latest News

Nominate players for U14s Aspire Programme

Nominate players for U14s Aspire Programme

Posted: Monday, October 25th 2021

Gallagher Premiership round 11-13 fixtures confirmed

Gallagher Premiership round 11-13 fixtures confirmed

Posted: Wednesday, October 20th 2021

Scarlets and Tigers fixtures on general sale now

Scarlets and Tigers fixtures on general sale now

Posted: Wednesday, October 20th 2021

Loan watch: Lloyd's 12-point haul in dramatic Clifton defeat

Loan watch: Lloyd's 12-point haul in dramatic Clifton defeat

Posted: Tuesday, October 19th 2021

Also from Bristol Sport

🎥 Highlights: West Bromwich Albion 3-0 Bristol City
Football icon

🎥 Highlights: West Bromwich Albion 3-0 Bristol City

Highlights from the Hawthorns as Bristol City fell to a 3-0 defeat against West Bromwich Albion.

Posted: Sunday, October 24th 2021 • Football

🎥 'We were well off it today' - Pearson
Football icon

🎥 'We were well off it today' - Pearson

Manager Nigel Pearson gave his reflections on City’s performance after a 3-0 defeat to West Bromwich Albion.

Posted: Saturday, October 23rd 2021 • Football

Game Recap » Bristol Flyers 81-82 Surrey Scorchers
Basketball icon

Game Recap » Bristol Flyers 81-82 Surrey Scorchers

Bristol Flyers narrowly lost at home to Surrey Scorchers in the BBL Cup.

Posted: Saturday, October 23rd 2021 • Basketball

📝 REPORT: West Bromwich Albion 3-0 Bristol City
Football icon

📝 REPORT: West Bromwich Albion 3-0 Bristol City

Bristol City fell to a 3-0 defeat against West Bromwich Albion at The Hawthorns.

Posted: Saturday, October 23rd 2021 • Football

Overseas stream on Robins TV for Baggies game
Football icon

Overseas stream on Robins TV for Baggies game

As per EFL regulations, today's Sky Bet Championship match at West Bromwich Albion will be on Robins TV to international subscribers only.

Posted: Saturday, October 23rd 2021 • Football